An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when [...]

Advertising today has definitely evolved, just as people and businesses continue to find and discover ways of sharing information with one another. Back then, it was almost imperative for businesses to grace the pages of that thick yellow phonebook more fondly known as the Yellow Pages. The traditional yellow page advertising has been a key [...]